When looking into my audience demographic i thought about what kind of places my audience would be seen. I thought of places around norwich where they would shop, eat, drink ect.
Firstly i thought about where my audience would shop. In norwich we have a few popular vintage shops, one of these is located on st benedicts alongside two more locations i will write about which are soundclash (an independant record shop) and the bicycle shop (a indie, alternative cafe bar)
Soundclash is an independant record shop, they sell mostly viynal, cd's and tapes but also sell gig tickets, tote bags and a small selection of tshirts. It is a popular record shop in norwich as it goes against the norm of buying chart cd's and the people who work in soundclash are very knowledgeable and passionate about music.
Prim is a vintage shop for both men and women. They stock a variety of things from mainly the 40's onwards. You can pick up vintage bags, party dresses, jeans, shoes ect and they have an equally big selection for men as they do for women.
The Bicycle shop is a cafe/bar alongside the above shops. It collects quite an indie/alternative following itself with its alternative music, and selection of drinks, books and games. The cafe inside looks very alternative, the furniture, choice of decoration and people that work and go there give the bicycle shop a very particar feel that you dont get anywhere else.
Another cafe bar is the playhouse popular in summer at attracting young, mainly art students from NUCA. The fact that mostly the art students go there you find that the playhouse has a very arty feel again with a strange taste in music and a strange selection of drinks and snacks. The way that the playhouse runs is very different to any other bar and the atmosphere is friendly and nice. The only other place that i could compare the playhouse to is the Birdcage. The birdcage is again opposite a vintage shop and just two minutes along the road from St benedicts. The birdcage is a boho looking bar that similaly to the playhouse has a very arty, individual feel to it.
Well done for posting your commentary re aspects of local retail and entertainment venues which would appeal to your target audience. But you must complete this - the deadline was well over 3 weeks ago. Otherwise it will have to be assessed as it stands. You have until Friday 28th January.
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